DALI A/S, whose principal place of business is at Dali Allé 1, 9610 Nørager, Denmark ("we/us).


Telephone.: 0045 96721155 or via our form on our main website:

The site is a Danish based website and takes reasonable care to comply with the requirements of the Danish Data Protection Legislation relating to the personal information you supply on the site. The site uses a security system that protects your information from unauthorized use. However, as no data transmissions over the Internet can be guaranteed to be 100% secure, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Save as provided below, we will not sell, distribute or disclose information about you as an individual or your personal usage of the site ("Information") without your consent or unless required or permitted to do so by law. The Information we gather may include name, delivery address, credit or debit card number and expiry date, email address, telephone number, and any personal preferences. If you subscribe to our mailing lists for new release and other information, we also ask you to answer various general questions about yourself. You will be asked to specify the areas in which you are interested so that we can tailor the information which we send to you to cover the topics and merchandise which we believe you might be interested in.

Please note that we do provide links to other sites, which may not be governed by this Privacy Policy and you should view the particular privacy policies of those sites for further information. 

We would like you to keep the Information about you up-to-date. You may change any of the basic information we keep about you at any time by sending us an email to the above email address.

A "cookie" is a small software file stored temporarily (session cookie) or placed on your computer's hard drive (persistent cookie). The main purpose of a cookie is to allow a web server to identify a user's computer and web browser, and tailor web pages and/or login information to the user's preferences. Cookies help us promptly display the information you need and other information which we consider to be of interest to you. By gathering and remembering information about your website preferences through cookies we can provide a better web and marketing experience. Cookies don't give us access to users' computers, and the information we collect through cookies doesn't include personal information.

When you visit the site or use the service we use "session cookies" to allow us to uniquely identify your browser while You are logged in, and to process your online transactions. We also use "persistent cookies" that only we can read and use, to identify you as a DALI customer and make it easier for you to log into the service.

Essential cookies: Some of the cookies We use are critical to the functionality of our site. They are used to keep a user logged into the site and remember relevant information when the user returns to the site and uses the service.

Functional cookies: We also use certain cookies to track users' activities on the site, understand their preferences within the site and improve their user experience.

Marketing cookies: A third set of cookies is provided by third parties and allows us to deliver customised marketing information to our customers based on their site usage profile and avoid delivering irrelevant marketing to customers.

Below we list the main cookies we use and explain what each cookie does:

Session cookies: our main application uses session cookies to serve users using the Service:

connect.sid - used to track users and session state on our primary application.
rtmetrics: used to track anonymous usage statistics like IP address
rtusername: retains username is a customer clicks "remember me"

Controlling cookies: you can accept or decline the use of cookies through a functionality built into your web browser. To learn more how to control cookie settings through your browser:

  • Click the link to learn more about the "Private Browsing" setting and cookie setting in FireFox
  • Click the link to learn more about "Incognito" and cookie setting in Chrome
  • Click the link to learn more about "InPrivate" and cookie setting in Internet Explorer
  • Click here to learn more about "Private Browsing" and cookie setting in Safari

If you want to learn more about cookies, or how to control or delete them, please visit for detailed guidance.

If you disable your web browser's ability to accept cookies you still will be able to browse our site, but might not be able to access or take advantage of the many service features.

We always aim to improve the services we offer. As a result we occasionally canvass our customers using surveys. Participation in surveys is voluntary, and you are under no obligation to reply to any survey you might receive from us. Should you choose to do so, we will treat the information you provide with the same high standard of care as all other customer information.

Your participation on our site may mean that we occasionally contact you with the opportunity to enter competitions. Entry to competitions is voluntary, and you are under no obligation to take up an invitation from us to enter. Should you choose to enter a competition, we will treat the information you provide with the same high standard of care as all other customer information, and use the information provided strictly within the entry terms of the competition and this Privacy Statement.

If any of the information you provide on the form you complete when ordering a product from the Site or subscribing to the services available changes, please notify us at the above contact email address.

We may occasionally modify this Privacy Statement, such variations becoming effective immediately upon posting to the Site and by continuing to use the site, you will be deemed to accept any such variations.